Case Studies
A selection of projects where I applied strategy and execution to achieve measurable outcomes—delivered with care, stability, and efficiency.
Outcome evidence
Selected work across AI, immersive product experiences, and growth systems.
AI customer experience
40% satisfaction uplift
AR product launch
100k+ downloads in 3 months
Organic growth
300% traffic increase
Echoes of History: Reviving Heritage with AR & VR
Preserved Mediterranean cultural heritage through immersive AR and VR experiences for historic-site education and engagement.
From Data to Decisions: Custom MEAL System
Built a custom MEAL platform to help an NGO unify data, streamline reporting, and scale evidence-based operations.
Anbaa Online: News Platform Revamp
Modernized a Lebanese news platform across branding, web, mobile, infrastructure, and editorial workflows.
VeeSmart: AI-Powered CX Analysis
Turned unstructured customer feedback into real-time sentiment insights, benchmarks, and actionable CX dashboards.
Pioneering AR Discovery in the UAE
Launched an award-winning AR discovery app in the UAE with 100k+ downloads in 3 months.
Intelligent AI Agents
Redefined customer experience with autoRAG, boosting satisfaction by 40% and cutting resolution times by 25%.
Dominating Organic Search
Drove a 300% surge in organic traffic for a sports media client, securing top rankings for key terms.
Animated Scrolling Storytelling
Designed an interactive scrolling experience that turns a homepage into a guided brand narrative.
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