
downloads in 3 months
Pioneering AR Discovery in the UAE
Launched an award-winning AR discovery app in the UAE with 100k+ downloads in 3 months.

Tech StrategistSoftware & Platforms Industry ExpertAdvisory
I help executive teams and organizations make informed, high-impact technology decisions across AI adoption, automation, digital transformation, product strategy, and platform modernization.
By combining technical depth with business strategy, I help organizations identify growth opportunities, optimize operations, build secure and scalable systems, and align technology initiatives with long-term business value.
Technology advisory and execution support for organizations looking to modernize, scale, and create measurable impact.
A timeline of leadership, innovation, and impact.
Leading LeLaboDigital’s strategy, growth, and technology direction.
Managed end-to-end project lifecycles in close collaboration with clients and tech leads.
Developed and optimized high-performance, scalable software solutions, enhancing system reliability, security, and user experience.
Honored to serve as an Advisory Board Member for the Josour initiative on a mission to reduce inequalities in the Arab region.
Contributed to an AI-powered platform transforming customer experience (CX) analysis and delivering instant consumer intelligence to the restaurant industry.
Led the development and scaling of Monocle Reality's Smart City solution, resulting in the successful mapping of cities in Augmented Reality and enabling restaurant discovery through a camera lens.
Mentored aspiring developers through the Meta Developer Circles Beirut Mentorship Program, contributing to community-building and supporting the next generation of technology professionals.
Led the development of an online shared knowledge platform for peace and dialogue processes and structures, including tools for natural resources, thematic maps, and more.
Successfully led the development of complex software solutions from ideation to launch, delivering high-quality products that met customer expectations.
Developed full-stack web applications and collaborated with clients and designers to deliver responsive and user-friendly web applications.
Examples of technology strategy and digital transformation work implemented within active production environments.

downloads in 3 months
Launched an award-winning AR discovery app in the UAE with 100k+ downloads in 3 months.

higher satisfaction
Redefined customer experience with autoRAG, boosting satisfaction by 40% and cutting resolution times by 25%.

organic traffic growth
Drove a 300% surge in organic traffic for a sports media client, securing top rankings for key terms.
Professional Certifications across cybersecurity, AI, agentic systems, and software technologies.
Itransformvisionaryideasintoreal-worldsuccess—helpingindividualsandorganizationsharnessAItoachieveoperationalexcellencethroughscalable,secure,andbusiness-alignedsolutions.
Ready to start your transformation journey? Let's connect.
Location
Beirut, Lebanon
Let's discuss your project and explore how we can work together to achieve your technology goals.